In this week's reading, we learned three models of social venture, non-profit, hybrid, and for-profit social enterprises to have a comprehensive perception in social enterprises. For BOP market, Strategic Innovation at the Base of the Pyramid has given us a 4A (affordability, acceptability, availability, awareness) method, helping us to design a more appropriate and satisfactory product/service for them.However, these articles is too theoretical that I feel we need a more specific guide about how to start a real business. I highly recommend this book The Art of the Start written by Guy Kawaski, who made his name at apple in 1980s as the evangelist who helped launch the Macintosh computer. He founded Garage Technology Ventures, and has tested and proven his ideas with dozens of startup.
No matter what kind of model we adopt to realize our social mission, we need a step-by-step, specific guide. That is why I read it and recommend to you.
Contents
Chapter 1: The Art of Starting
Chapter 2: The Art of Positioning
Chapter 3: The Art of Pitching
Chapter 4: The Art of Writing a Business Plan
Chapter 5: The Art of Bootstrapping
Chapter 6: The Art of Recruiting
Chapter 7: The Art of Raising Capital
Chapter 8: The Art of Partnering
Chapter 9: The Art of Branding
Chapter 10: The Art of Rainmaking
Chapter 11: The Art of Being a Mensch
In addition, Here is the top ten tips he gave in this book for anyone start anything.
My question for this week:
I wonder what ways that we can use to secure that profit always returns into social mission?
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