Holton Farms

Today I wanted to highlight a social venture called the Farm Truck of Holton Farms. It happens to be making a profit off targeting its goods to high-income people and then turning those profits around into supplying low-income communities with fresh produce. Originally, the truck focused on wealthy neighborhoods where fresh produce is conveniently found but has recently started setting up in New York City's food deserts. New York is no stranger to the food truck scene, and hopefully this social enterprise venture will show other cities how trucks can be beneficial to serving the unmet needs of residents.