One of
the themes in this week’s readings is the idea of innovation coming from BoP
markets instead of starting in wealthier companies and gradually disseminating
amongst BoP countries. This isn’t a new idea for the course, considering early readings
touched on frugal engineering and how one needs to create a project from the
ground up instead of creating it for another market and replacing aspects to
cater to another market, but this week’s readings took that concept that much
further. The first example of this expansion of theme came from the article ‘Reverse
Innovation’, which looked at how India’s growing market has caused GE to change
their strategy and focus on BoP markets with India serving as a testing ground
for products that will later be disseminated throughout BoP countries. By doing
this GE is being mindful of what the market actually wants and needs instead of
taking an approach that ignores the needs of that market. This is much
different from Google’s approach with their Loon project as illustrated in African Entrepreneurs Deflate Google’s
Internet Balloon Idea, where Google attempted to bring internet services to
Africa in areas where they aren’t being utilized. While nobly-intentioned, Google
has ignored what has really been keeping people from accessing the internet: a
lack of computers. Google demonstrates the importance of understanding an
environment and its constraints so a company can invest in a way that maximizes
benefit for consumers instead of trying to force an approach because it works
better in a different situation and location.
3D printing
is another technology that promises to bring a flood of innovation; however it
is still important for proponents to consider the capabilities as well as
constraints with this new technology. 3D printing is often confounded with
magic, with claims being made about printing dinners in a matter of minutes,
which is more indicative of the Star Trek replicator than anything based in
reality. 3D printing is really only advanced as material sciences allows it to
be and an in all honesty disgusting printed dinner would have to be made from a
paste-like material(think McDonalds’ pink slime from their recent scandal).
With that being said there’s a tremendous potential for the manufacture of all
kinds of helpful and unique products like those mentioned in The Next Frontier for 3D Printing,
however the article missed one important point about 3D printed prosthetics: that
by making prostheses low-cost 3D printing has allowed children to receive
prostheses which using past manufacturing techniques would be considered
prohibitively expensive. There are several claims that soon 3D printers will
print all products people purchase but anything like that is very far off. What
we’ll likely see is product design coming from tinkerers with 3D printers and
Raspberry Pi-like microcontrollers to create one-offs of products that can be
later mass-produced if the market needs them. 3D printing provides anyone with
modeling software and an understanding of design to make an attempt at the next
revolutionary product themselves.