The article that I read was “Keys to Sustainable Enterprise”,
which looks at two different methods in which social innovators can bring about
positive change for society by either working with the status quo to improve it
or by introducing new methods to help solve the problem. In the first key, the
author looks at “balancing an equilibrium”. By this I am referring to how to
bring everyone in the system into equilibrium by involving customers and government.
In one example, the author looked at the issue between natives and extractive
industries taking natives land. The government was involved to help curb
deforestation as well as GPS mapping for natives to show where their land is.
This technology along with government enforcement has helped reduce
deforestation and protect native’s land. Similarly, the author talks about the
power of the consumer to stop negative practices in industry such as the rug
market, which used child slave labor to produce cheap rugs. This model I feel
is starting to be used around the world as more activist groups are trying to
educate consumers about where their goods come from. One of the industries that
is currently under attack is the produce sector in the United States in regards
to the use of GMOs. Lobbyist have been trying to get the government to force
labeling of products to inform consumers about what products are made using
GMOs and let them decide whether or not they want to continue buying produce from
these companies.
The other key that the author mentioned was technology. Many
social innovators have found success by providing a lower cost to current technology
that is being used. The most interesting story that I read from this article
was the use of the African giant pouched rat to sniff out landmines and tuberculosis
in infected patients. This idea I felt was very simple to think of as it only
required someone to compare two animals, (a dog and a rat) and figure out how
to vastly reduce the social cost of a big problem that has affected thousands
around the world.
After reading this article and how the use of consumer power
to create social change, I was reminded of my time working in a campaign office
to help save the use of antibiotics. Much of the chicken that is consumed today
are fed antibiotics to ensure that the flocks are healthy. The issue with this,
is that when antibiotics are overused bacteria can become immune to it which
then negatively effects humans who rely on antibiotics to cure many of our own
bacterial infections. In this campaign our goal was to target and educate
consumers to let them know where their food was coming from and whether or not
the meat they were eating was being fed an unhealthy amount of antibiotics. Our
goal for the campaign was to get KFC to stop buying chickens that are raised on
antibiotics so that we can protect human health and prevent the creation of a
superbug.