human centered design

Human Centered Design

 

One of the steps in development process is creating new ideas. Market growth will be achieved by designing new products and technologies that could be attractive to consumers  through smart advertising and communication strategies. Now instead of just focusing on producing attractive products manufactures are looking for ways to meet consumer's needs and desires.

Human Centered Design is a process to help people achieve their physical, social and psychological needs in order to act in the highest level. "Human centered design has a parallel in the green design movement. Universal Design and green design are comfortably two sides of the same coin—green design focusing on environmental sustainability, universal design on social sustainability."

Human-centered design has some steps:

1)    Inspiration- expect success

in this step you are facing some questions in mind like what is the problem? Where is the opportunity? Then you look at the world and thinking what do people do? What they want and need?

Then you are going through constraints like lack of facilities, ineffective policies…  How your new idea could help the situation improve?

 

2)    Ideation – brainstorm

after knowing about problem you are thinking about probable scenarios or solutions, then make a framework , prototyping and testing your idea.

 

3)    Implementation – execute the vision

Use marketing designs as a communication design, make your idea wide spread.

 

 An Example

 

One example of human- centered design is a staff device for easier shopping.These devices are all around the store if you are interested in a cloth staff can scan the label by this device so it will show that clothes details on a screen.

There are new kinds of dressing rooms which have touch screens that show information about merchandise. In these rooms there are some liquid crystal glass that becomes opaque by touching a switch. Also switching to transparent allows others outside the room to see inside.

Magic mirrors in this dressing rooms that are some plasma screens able to view multi- angle in 3 seconds. By turning you can see all around also your back.

 

 

References:

 

1.       1.   www.hbr.org ( Harvard business review, design thinking by Tim Brown)

2.     http://www.youtube.com/watch?v=eXndL3TNCmo (David Kelley: The future of design is human-centered

3.       3. http://www.aging.ny.gov/LivableNY/ResourceManual/Index.cfm

--
Bahar Forghani