Can A Business Model Be Creative?

The rallying cry in the non-profit arts field nowadays is "the non-profit model is dying/not sustainable/unreliable/not fit for human consumption". Forums are held, conferences are convened, panels are moderated and everyone comes to the same conclusion - the funding model is broken - but that seems to be as far as it gets. In the reading for this week, I was glad to see that effective aspects of ascertaining for-profit success are being adapted to determine the viability of social enterprises. However, I think the field could innovate itself a really awesome, brand new business model. I would assume that the trouble is that those who enter into the field to create products, systems, strategies, solutions, what-have-you - aren't entirely interested in the nitty-gritty business stuff.
When Bill Gates gave the Harvard commencement address in 2007, he asked graduates "to invent a more creative capitalism". And as the economy continues to operate on shakier and shakier legs, creativity seems to be the most important weapon in the arsenal. The L3C model may be the way to go - as discussed in this article.
One of the greatest offerings of the L3C model is flexibility. There's a wider range of funding options, flexibility in organization formation and somewhat decreased bureaucratic interference. To my knowledge, there are only a few organizations actually working under this model and they haven't been in existence long enough under this model to illustrate whether this is the model we should all move towards.
But perhaps shifting from one broken model to another largely unproven model continues to put the field-wide eggs in one basket. While the field of social innovation continues to attract visionary, creative engineers, designers and problem solvers - perhaps there's we should attract business innovators who will take creative approaches to what has been typically thought of as the complete opposite of creative.