Global Strategy

In "Strategic Innovation at the Base of the Pyramid", the author mentioned that it is important to develop affordable and acceptable products and services to penetrate developing markets. In general, when we think of globalization, it is really important to think ahttp://www.blogger.com/img/blank.gifbout the difference with CAGE(Cultural, Administrative/political, Geographic and Economic) framework, which is suggested by Pankaj Ghemawat in the following book called "Redefining Global Strategy" http://www.ghemawat.com/books/redefining-global-strategy.aspx . I believe this also applies to developing countries. Affordability is part of Economic in the framework, but acceptability can fit into Cultural, Administrative/political and Geographic. So we had better drill down into these three categories to analyze the acceptability of the developing countries. So for example, if we compare India and Brazil very simply, from Cultural perspective, the biggest difference might be language. Indian people speak English, while Brazilian people speak Portuguese. From Administrative, almost similar risks. Geographically, Brazil is closer to the U.S., which is good for Supply Chain Management. This is just a brief image of doing the analysis, but in the following website, you can actually check the details for each country and each industry. http://cage.ghemawat.com/ . By having appropriate analysis, I believe companies can find a way to penetrate the developing countries.