After my post last week about Tata’s Nano, I was pleasantly
surprised to see the company’s name appear once more: this time, in the housing
development sector. However, when I started perusing Tata Housing’s website (http://www.tatahousing.in/index.php)
I was left with more questions than answers. I wanted to learn more about Tata
Housing’s low-income and sustainable housing options. What I saw on their
website, instead, were professional renderings of architecturally-stunning
houses and apartments that are being marketed to wealthier Indians. I naturally
had to cross-reference the information, but it was difficult to get a clear
picture of Tata Housing’s business plan.
It
appears that Tata Housing has focused primarily on luxury housing, instead of
low-income housing. Even though some of its low-income projects are listed as
“completed” on its website, there is very little proof or documentation of the
projects’ successfulness. As noted in the 2010 article we were assigned in
class, Tata Housing formed a partnership with Micro Housing Finance Corporation
(MHFC) in order to help Indians finance the purchase of these homes. On MHFC’s
website (http://www.mhfcindia.com/index.html),
there are links to the various “completed” housing projects that the company
has financed. The links are either hit or miss – some show the facades of
housing projects, others just reveal ground plans. Of course, MHFC states a disclaimer
above the links: “MHFC is constantly screening projects which meet our
parameters – essentially good quality, clear title, affordable housing, in
urban areas (though please note that MHFC
is not responsible for the quality and title of the properties - customers need
to make their independent verifications of the properties).”
Perhaps
Tata Housing has encountered internal management issues that have delayed the
construction of new projects. I am inclined to support this statement after
viewing a LinkedIn group (“Tata Housing: New Haven Boisar – Flat owners Forum”)
comprised of people who pre-purchased apartments. According to the owners, the
project’s completion has been delayed by “labor shortages” and difficulties
routing a water supply to the apartments. Many of the flat owners, who made the
purchases in 2009 and 2010, have been told that they cannot move into their
homes until the spring/summer of 2013. These flat owners most likely belong to
India’s middle class, which, according to the article (http://www.fastcompany.com/1280149/tata-maker-2000-car-build-8000-apartments),
makes between $6,000 and $10,000 each year. Even though I do not doubt that the
tenants will be pleased with their new homes, once they are ready, Tata Housing
has done a deplorable PR job (which not only affects their relationship with
people who depend on their housing projects, but also affects their business
with foreign investors that might want to support future projects).
Regardless
of the shortcomings of corporate housing developers, I am still interested in
the innovative ideas that are being applied to make living in India more
affordable and sustainable for the impoverished. While researching Tata
Housing, I stumbled upon an idea by young architects Filipe Balestra & Sara
Göransson. Balestra and Göransson have been developing a construction method
that utilizes existing tenements in India’s slums. One of their renderings features
an intriguing array of apartments created out of recycled materials and allow
for kaccha houses (old temporary
houses) to have additions built on top of them to make room for commercial,
agricultural, and residential uses within a single unit. While this idea is
extremely innovative, I struggled to find current kaccha houses that had
undergone these changes. I suppose that, regardless of whether the innovators
are wealthy housing developers or selfless architects, innovation requires consistent
support and funding in order to make dreams realities.
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