A friend and I, who hope to become social venture partners,
have been debating the relative merits of non-profit and for-profit
organizational structures. What
opportunities does each form present?
What challenges does each form place in the path of our mission?
One of our primary social impact objectives is to employ
individuals who cannot find employment elsewhere. I argue that the profit motive underlying a
for-profit business empowers a strong managerial approach that makes workforce
development more effective. The theme of
“innovate or die,” “sustain yourself or die,” trickle down from the venture
managers to the entry-level employee. In
addition to developing hard skills, effective workforce development must
instill a sense of responsibility and accountability in its clients, to whom
genuine opportunity is rarely presented and who have become desensitized to the
potential return on initiative and perseverance. What better way to model the values of
accountability, responsibility and perseverance than to transparently present
the P&L statement to each employee?
Our costs are $10,000. If we (you
and me together!) don’t find a way to earn $10,000, we are all out of a
job. Now certainly we need carrots to go
along with this big stick, but the profit motive is a clear message that can
cut through the many educational, cultural and social barriers that can stifle
effective workforce training. Perhaps
this seems paternalistic or pedantic.
Perhaps I am underestimating the potential of “soft power” approaches
like vision setting, charisma and mission-driven ventures. But in three years of retail management, the
profit motive resonated with my team members.
The more clearly we defined sales and productivity goals and tracked our
progress towards them, the more we all pushed each other towards them.
The entire preceding paragraph may apply to non-profits as
well. Certainly a non-profit can set
sales and revenue targets. Certainly a
non-profit can hold its employees accountable.
However, when push comes to shove, the temptation of another grant,
another funding source may derail an organization’s progress towards
sustainability and ultimately, its impact.
That one additional grant also might preserve that one non-value adding
employee or that one ineffective program.
In the context of workforce development, I believe a social venture that
wants to train and develop workers from an economically, socially and
culturally marginalized community harms its mission if it does not model the
“real world.” My first “real” summer
jobs were with non-profits. What a shock
it was when I had transition to working at a grocery store. If you cut my hourly wage in half, eliminated
the peer pressure applied by my wife, parents and in-laws, I kid you not, I
probably would have quit. The customers
were mean. My boss was a jerk. My work lacked fulfillment. Maybe I’m lazy. Or maybe I fallaciously extrapolated my
non-profit employment experience and created a false expectation. (Did anyone else want to run right back to
college when you graduated into the real world?
Then you know what I’m talking about.)
The problem is that most jobs available to under-skilled worker are not
ideal jobs. Ventures that pursue a
mission of workforce development must model the “real world” in some way. I believe that the profit motive is an
effective check against the (good!) impulses towards idealism and compassion
that can easily exert hegemony over non-profit’s strategy.
I realize this argument may strike some readers as paternalistic
in nature. I certainly make some strong
assumptions about the background of “at-risk” or “under-skilled workers.” I only make these assumptions because I think
non-profit managers with master’s degrees can also be detrimentally swayed by a
non-profit organization’s incentive scheme.
As a social entrepreneur, it is all too easy to settle for grants,
charity and donations. We may tell
ourselves we will use them to create a sustainable organization, but that
rarely happens. What I’m trying to say is
that my main rationale for arguing that “at-risk” employees need to feel the
stick of the profit motive is the realization that I need to feel that
stick.
Other considerations in this debate include the tax
implications of an organizational structure.
With all of the tax credits, loan guarantees and incentives for business
to locate in under-served areas, the non-profit advantage in this domain is
mitigated.
The organizational structure also shapes growth
opportunities. The article “The Funding
Gap” argued that for-profit oriented funding vehicles are often better
optimized for rapid growth and thus more rapid and wide-reaching social
impact.
I’m curious to know how you would argue for a non-profit
structure. Also, what’s missing in this
dichotomous debate that limits itself to either one or the other? Does anyone have experience with hybrid
organizations? I found this article that
presents an analysis of non-profits owning a franchised restaurant strictly for
the purpose of revenue generation. But
it doesn’t explore the idea of a non-profit/for-profit hybrid in which both
arms of the organization pursue social missions.
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