After reading the article “The Next 4 Billion:
Market Size and Business Strategy at the Base of the Pyramid” I was struck by
the themes of self empowerment to drive innovation rather than trying to simply
pour aid into a community in order for it to improve. The reason for this could be that the
East is often contrasted to the West as being less individualistic and more
community oriented. Hailing from South Asia, I was always taught to give and
share. My grandmother, in particular, frowned upon turning even a single
begging hand- no matter how many glittering gold bangles the hand may be
wearing. As such I would like to share a similar initiative of empowerment started
in Pakistan by the Acumen Fund, one of the key organizations to recognize this
problem.
The Fund believed in sustainable welfare, and not just free
aid- its innovative approach led it to success in many countries, including
Pakistan. As per the reading’s suggestion, the Acumen Fund brought together the
public and private sector in order to realize its potential to change Pakistan’s
poverty landscape.
Following IFC’s model of ‘localizing’ and ‘enabling’, the
Fund’ initiative of Jassar Farms is a way of helping the large dairy industry
of Pakistan. According to the website, “Milk is the largest
and single most important commodity within Pakistan’s livestock sector. Yet
more than 75 percent of livestock owners are poor farmers who own less than
four cows, and most struggle with low milk productivity. On average, it takes
five Pakistani cows to produce as much milk as one cow in the U.S. or Europe.”
(http://www.acumenfund.org/investment/jassar-farms.html)
The innovation that they have brought is to artificially inseminate the cows to improve breeds, and thus increase milk yield.
The innovation that they have brought is to artificially inseminate the cows to improve breeds, and thus increase milk yield.
Thus, adopting a bottom up approach and
targeting a differentiated local sector of the industry, the Fund has enabled
multiple actors along the livestock supply chain to improve their living
conditions through acting and enabling. However, the question remains that
without foreign assistance, how more of these technological innovations can
come about in a localized context, and how much impact they can have given the
regulation and resources in South Asia.
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