Learn from Creation Myths to march into Emerging market(for the seventh class meeting))

http://wiki.ask.com/Emerging_markets

http://www.cs.williams.edu/~lindsey/myths/myths.html

Every nation has its history to wonder about the unknown and try to find answers to the unknown. This could be an essential part of human nature as well. So if we could inspire this part of human nature, most of the time it’s sleepy inside of most people, the march into emerging market could be more powerful.

In the reading, when it talks about Affordability, the author states that “a far more robust approach to creating an affordable emerging market offering is to trade off expensive features and functions that people don’t need for less-expensive ones they need.” When the “little cool”

Was disigned, the company invited 600 women to join the cocreation event, because these women knew what they need and what they don’t need. The same thing happened when the laundary machine was designed, the company did a comprehensive survey among those urban slum dwellers or rural villagers trying to figure out what they real need.

When traditional business still try very hard to hold its upper level cunstomers, they just missed the potentially most profitable market in terms of total consumptions. This is  the nich market window for innovative designing  to  meet those underserved group. But the precondition is to indeed understand what these people need and what they don’t need.

In order to do this, any company needs to spend a large portion of capital to do grassroots survey and will take a long time to process the information they get and they will figure out the valuable informationt they really need. It is to certain extent time-consuming and could be done in a better way.

Since those people they themselves would better understand their needs based on daliy functions in different aspects, which makes them the potential designers for many potential profitable products. If we can foster a designing culture in those emerging market countries, regions---narrow down to target markets, to motivate people to discover what they’ve found about their daily life—what kind of products are needed to make life eaiser and what kind of imporvements could be done to make those products they already used better serve their needs. These kind of designing culture itself could be rather contagious and interesting. In this way, any company could cooperate with people’s idea and shorten the product producing cycle. No matter the company is a start-up venture or a business conglomerate, its designing power could be maximumly enlarged by motivating people to do research in their daily life. What’s more this kind of designing culture also could be a rather solid base to nurture entrepreneurship culture in an area.