One question that constantly ran through the back of my head when reading the various articles that were assigned this week was: Why isn't there more thought placed into HOW these innovative products are going to reach people in developing countries. In the article, Power to the People, the hurdle of distribution was briefly discussed but not to enough detail that warrants confidence that many of these innovative products / ideas will reach enough of the BOP population.







Source: "Power to the people" The Economist web September 2, 2010