In 1932 the Houston Livestock and Rodeo Show (HLRS) became
an entity through a partnership with the City of Houston and other entities to
increase interest and involvement in agricultural education. In 1970, HLRS
began an $100,000 initiative to fund research studies at various Texas
Institutions. Through a combination of passion for agriculture and a desire to
increase higher education in the community, the HLRS has donated over 330
million dollars for scholarships, research, endowments and educational youth
programs.
Every spring the city of Houston, Texas hosts the event.
Houston has grown to know the rodeo for things like the infamous Calf Scramble,
live entertainment, funnel cakes and turkey legs. All of the sales from these
things combined produce enough revenue to cover the cost of the rodeo and
provide scholarships with what is left over. This is a social innovation
because not only did the creators of the rodeo want to increase awareness of
agricultural knowledge but also wanted to benefit the community while doing it.
According to the HLSR, over 100 jobs are available every spring in Houston and
an economic stimulus of x is provided to Houston.
What is the calf
scramble?
The calf scramble is an event of the rodeo, where 100 calves
are released in the middle of the Reliant stadium (Home to the Texans football
team), in which 200 high school students are standing waiting to catch a calf! If
a student catches a calf the student receives $1500.
Watch the video below:
What live entertainment?
The live entertainment has included artists like Destiny’s
Child, Lady Antebellum, Jason Aldean and the Zac Brown Band.
Why is it a social
innovation?
It’s a creative idea that had never ben done before, that:
Benefits high school students through college scholarships.
Increases awareness about Agriculture including raising farm
and show animals.
So as Public Policy students, what fun and creative things can we do to increase awareness of
Public Policy areas that interest us?
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