Saturday, September 10, 2016

What makes a social innovation successful?

In class we learned that every social innovation needs 3 things: Desirability, Feasibility and Viability. But maybe there is one more variable, that makes a social innovation really effective: Distribution.

One of the articles, we had to read, stated that more than 43 million people worldwide had to leave their home due to different circumstances. 3.5 million of these people are placed in UN-provided tents, which offer little to no comfort or dignified living environment. According to Better Shelter in 2015, they have delivered more than 10.000 units for humanitarian operations worldwide.[1] One unit can host up to five persons, therefore 50.000 people are now housed in better shelters. But what about the other 3 million? Why is the adaptation and distribution of social innovations going so slowly?

Another example is the SOCCKET, a soccer ball that stores the energy generated during the time, that the children play with it, to light an attachable lamp. This innovation was created by a couple of Harvard Students in 2010 and has sinced failed to acchieve great success in distribution. One of the main problems was, that the ball wouldn`t work anymore after few times of using it.[2]
The challenges that the Berkeley-Darfur Stove faces are from different nature. The problem they are trying to solve to improve the health of people living in developed countries and at the same time reducing environmental pollution. More than half oft he world`s population still prepare their food on open fires or rudimentary stoves. This energy-efficient cookstove is build so that it reduces the smoke inhalation, which is bad for your health und proves many risks. Additionaly they try and modify their stoves for other countries like Ethiopia or Haiti, to meet the specific need their, which I think is a great implementation of Human Design Thinking.[3]

Although this all sounds great, there is still not a Berkeley-Darfur Stove in every needed household, which brings me to my starting question. It seems that the distribution of social innovation is dependent on a couple of factors.
The first would be, if the social innovations is really worked as planned. Problems like with the SOCCKET can slow down the distribution process and also the trust that people have in the product.
Another problem can be, that tob e distributed to different countries the product or services needs to be adjusted, which takes time for research and production. This we can see with the Berkeley-Darfur Stove. Also, as may be with Better Shelter, the innovation is to (to date) expensive to supply shelter for every person in need.
Lastly I think that, just as with every commercial product, social innovations, if helpful, need to be more promoted. This means to also put the media in responsibility to report more about topics like this. Most of these innovations i have never heard before, which is really unfortunate. Better knowledge of this could motivate other people to also help the cause, either with money, ken or personal innovations.

But every person can do their part as well, including me. Through social media we can reach a lot of people with just one click, so I encourage everyone to make social innovations great.
To finish this paper, what other reasons could there be for social innovations slow distribution to the people, these products or services can really be beneficial?

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