When considering social ventures, the primary organizational
focus is impact rather than profits, according to “It’s Not All About Growth
for Social Enterprises.”[1] This is in strong contrast to business ventures
where the focus is on growth. In
industry concerns include growing sales, growing margins, growing revenue,
growing market share—the list goes on. How that growth takes place is just as
important as whether or not it takes place at all. I am curious about when organizations start to think about
growth, or in the case of social ventures, when they consider scaling their
impact. New businesses think about growth before the business is
launched—business plans require this step. Existing business think about this
formally in annual plans and less formally daily. Often whole departments exist—Mergers
& Acquisitions—to consider growth by acquiring another company. Do
non-profits have M&A departments? Do social ventures?
Interestingly
the article on growth for social enterprises described a dilemma faced by
leaders—grow organically or grow through other organizations. However, what
struck me was not the dilemma itself, but when the leaders often faced this
dilemma, “when an organization has evidence that its innovation and model
produce substantial social impact.” So does an organization have to wait to
make an impact before it considers making a greater
impact?
The
article, “Nonprofit Mergers and Acquisitions: More Than a Tool for Tough Times”
confirms my suspicion: non-profits and social ventures need M&A
departments.[2] As articulated in this article, a M&A competency is not
only useful in reacting to change—economic
downturn or a succession vacuum—but it is useful in proactively driving growth and greater impact. New social ventures
should not only consider their competition and/or substitutes but also consider
who might they merge with to expand their impact in the future or what
organizations with which to partner at various milestones.
This
proposal of an M&A competency in non-profit and social venture
organizations is aligned with “How to Take a Social Venture to Scale’s” third (of
seven) organizational capability to help take an innovation to the next level: Alliance-Building.[3] The focus here is
identifying key partnerships. With
partnerships it is important to not only think with whom to partner but for
what purpose, period, and potential that partnership has for future endeavors.
I love the example of One Degree Solar partnering with Coca-Cola to deliver
solar power kits to kiosk owners in Kenya.[4] The mutually beneficial aspect
was key to this partnership. Most beneficial to One Degree Solar (more than
Coke’s brand) was Coke’s unparalleled supply chain network.
Mergers and acquisitions are not
just for the for-profit community. Taking a social venture to scale involves competencies
in strategic planning, alliance building, and considering who will be your next
partner or next acquisition.
[1] It’s Not All About Growth
For Social Enterprises (Harvard Business Review Blog Network, January 21,
2013); http://blogs.hbr.org/cs/2013/01/its_not_all_about_growth_for_s.html
[2] Nonprofit Mergers and
Acquisitions: More Than a Tool for Tough Times (The Bridgespan Group, February 25, 2009);
http://www.bridgespan.org/Publications-and-Tools/Funding-Strategy/Nonprofit-Mergers-and-Acquisitions-More-Than-a-Too.aspx#.VgF37s7wNe8
[3] How To Take A Social
Venture To Scale (Harvard Business Review Blog Network, June 18, 2012);
http://blogs.hbr.org/cs/2012/06/how_to_take_a_social_venture_t.html
[4] Why Coke Is Bringing
Solar Power To Rural Kenya (Fast Company, June 14, 2013);
www.fastcoexist.com/1682126/why-coke-is-bringing-solar-power-to-rural-kenya
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