This week I ran into an interesting article by Tim Brown and
Jocelyn Wyatt on the World Bank’s website. Tim Brown is the CEO and president
of IDEO, a global innovation and design firm. Jocelyn Wyatt leads IDEO’s Social
Innovation group, which works with enterprises, foundations, NGOs, and
multinationals to build capabilities in design thinking and design innovative
offerings that meet the needs of local customers.
According to them, designers have focused on the look and
the functionality of products so far. Now they delve into the problems more
deeply. Design thinking addresses the needs of the consumer and the
infrastructure that enables it. This approach puts the human in the center and
also, the process itself is also deeply human. Regarding the design thinking
process, there are three spaces to keep in mind: inspiration, ideation, and
implementation. Inspiration refers to the problem that motivates the search for
solutions; ideation refers to generating, developing, and testing ideas; and
implementation refers to the way that project applies to people’s lives.
Systemic solutions to systemic problems are needed. Many
social enterprises use some aspects of design thinking, but not with all
aspects. Sometimes the approach is not adopted by the entire organization due
to fear of failure or the organization sometimes cannot balance the
perspectives of users, technology, and organizations. A vibrant design thinking
encourages prototyping as part of the creative process and not just as a way of
validating ultimate ideas.
Design thinking leads many ideas and ultimately real-world
solutions to create better outcomes for organizations and the people they
serve. But we should think about the impacts of the social innovations on the
future generations. Which one would have a better social outcome: improving the
lives of today’s people or preserving the environment for the future
generations?
You can reach the whole article from the link below:
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