Geoff Mulgan asserts that “Social value is not an objective
fact. Instead, it emerges from the interaction of supply and demand, and
therefore may change across time, people, places, and situations.” [1] This
statement is true in current times as well as in many eras of history; we can
see the flexible nature of social value through the evolution of child labor
laws in American history. In nineteenth century during the American Industrial
period, children toiled long hours in factories, mines, shops, etc. They were
exploited as cheap and obedient labor; no laws protected them. This was an
accepted way of life, as many families depended on the additional income from
their children to survive. It was not until the twentieth century that public
opinion raged against the working conditions in which children suffered. Although
the same terms did not exist back then to define what happened, essentially the
public saw that there was social value in protecting children from harsh and
brutal working conditions. Groups such as the National Child Labor Committee
fought for the rights of children. Finally, the government responded to this
social issue by passing strict regulations on child labor.
Why did it take until the twentieth century for the
government to take action? It was only until then that the forces of effective
demand and effective supply came into play. Geoff defines “effective demand” as
“someone willing to pay for…an outcome”; “effective supply” has three
requirements: “the service/outcome works, is affordable, and is implementable”.
[1] We can see how the forces of effective demand and effective supply work in
the instance of child labor reform in American history. On the effective demand
side, the public wanted more laws protecting the rights of children—they were
willing to stand behind this outcome and lobby relentlessly for it. This was
their payment on the effective demand side. On the effective supply side, the government
finally responded by passing restrictions and regulations on the employment of
children. The outcome, laws protecting children from exploitation, worked, was
affordable, and was implemented.
This is only example in history out of many. We could apply
the forces of effective demand and effective supply to a number of social
movements—the anti-slavery movement, the women’s suffrage movement, etc. Social
value is indeed malleable and subject to the forces of context, effective
demand, and effective supply.
[1] Mulgan, Geoff. (2010). Measuring Social
Value. Stanford Social Innovation Review. http://ssir.org/articles/entry/measuring_social_value
[2] Hansen, J.
(2011). The American Era of Child Labor. The Social Welfare History Project.
http://www.socialwelfarehistory.com/programs/child-welfarechild-labor/child-labor/
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