In the article How
Misinformed Ideas About Profits Are Holding Back the World’s Poor, the
author presents an interesting perspective on how for profit companies can help
alleviate poverty in Africa. In particular, Hugh Whalan talks about how for
profit companies can help erode the poverty penalty by increasing products and
services to these consumers, which in turn will increase competition and ultimately
bring down price. In Asia, there is a similar model called “inclusive business”,
where for profit companies embrace a core business model that provides largescale
innovative solutions to the problems of the people who live on less than $3 a
day [1].
Inclusive business focuses on systemic changes for the poor
and de-emphasizes impact on the environment or good governance. An example of
this business model is The Manila Water Company – after it took over as the
public water provider for eastern part of Manila, instead of focusing on
wealthy or middle class neighborhoods, the company prioritized serving slum
areas. The company ultimately connected millions of people with water, and also
made significant profits.
It is clear from the above that for profit companies can
help the world’s poorest population; however, it is difficult to attract
companies to enter these markets. At first glance, the world’s poorest
population does not seem like a profitable sector as there is a lack of
infrastructure, political instability, a shortage of skilled workers and corruption
[2]. Furthermore, in Africa it is documented that there is a 74% failure rate
for startups [3]. In order to solve the poverty penalty and stop existing
businesses from taking advantage of the poor, how do we help startups and smaller companies overcome difficulties of conducting business in Africa? How do we encourage bigger
companies that have the resources to overcome barriers to sell their products
in Africa? And if they do enter the market, how do we get them to price their
products responsibly? Without the dissolution to these barriers, companies will not want to enter the market in Africa and the poverty penalty will persist.
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